Indie pharmacies can face tough competition in Ontario, but they can thrive in a crowded market.
Independent pharmacies are facing a tough market in Ontario, with large, major-brand competitors like Shoppers Drug Mart having a stranglehold on the market in big urban areas. However, more independents are opening up in smaller communities, where they can provide access and become embedded in the community as a local business. These pharmacies aim to be part of a tight-knit community and attract customers by creating a unique brand and look that appeals to the community.
One of the keys to success for an independent pharmacy is to offer “old-fashioned”, top-notch service, while also looking and feeling modern enough to reassure customers that their knowledge and service offerings are cutting-edge.
Independent pharmacies often have smaller staffs, which allows them to provide more personalized service to their customers. This can include getting to know customers by name, providing advice on medications, and answering any questions they may have.
As well, independent pharmacies can offer more personalized attention to each customer, providing more accurate advice and counseling, they also may have more flexibility in terms of adapting to their customer’s specific needs.
Build your brand
Don’t be a follower, be a leader. Copying a big competitor can make your store seem like a second-rate copy. Consult with a brand expert to come up with a unique look and feel for your store that aligns with your values and works within your community.
When building your brand, it’s important to remember that consistency is key. This means that everything from your store’s design to the products you sell, to the way you interact with your customers, should all align with your brand message. This will help you create a strong and recognizable brand that customers will remember and trust.
Integrate with your community
When designing a new pharmacy space, it’s important to consider the community’s needs and create a floor plan that effectively uses the retail footprint. Independent pharmacies can often offer a wider range of products and services tailored to their community’s specific needs. This can include offering specialized supplements, vitamins, and health foods that may not be available at larger chain stores.
As well, independent pharmacies can also play an important role in their local communities by participating in health fairs, offering educational seminars, and providing support for local health-related organizations.
In conclusion, independent pharmacies in Ontario can be a success by creating a unique brand and look that appeals to the community, and offering “old-fashioned”, top-notch service that also looks and feels modern enough to reassure customers that their knowledge and service offerings are cutting-edge. Additionally, when designing a new pharmacy space, it’s important to consider the community’s needs and create a floor plan that effectively uses the retail footprint.
If you’re planning to renovate your independent pharmacy soon, our experts can help advise you on how to make the most of your retail footprint. We effectively manage projects from permits to drawings to construction. Contact us if you need assistance creating the perfect floor plan for your pharmacy. We’d be happy to provide our expert assistance and advice.