Want to ensure better sales and return customers? Here are our best design tips for independent pharmacies.
Independent pharmacies can benefit greatly by designing their stores to enhance the shopping experience for consumers. According to recent studies, 86% of consumers tend to spend more time in “nice” stores, and they are 2X more likely to make big purchases ($101-250) in-store compared to online. Additionally, consumers are 3X more likely to make an impulse purchase in-store rather than online. These statistics indicate that a well-designed independent pharmacy can lead to increased sales and customer loyalty.
Back to basics
One of the most important design elements for an independent pharmacy is to stock basic essentials in accessible areas, where they can be easily found. A study found that 64% of shoppers will walk out of a store due to its physical appearance and/or disorganization. This means that items like over-the-counter medications, vitamins, and other commonly purchased items should be placed in easily visible locations.
Let them shop
Consumers enter independent pharmacies because they want to shop, browse, and purchase items right away, in a pleasant environment. To create this environment, independent pharmacies should stack their pharmacy counter area with useful products, such as vitamins and supplements, that consumers may not have been aware of. Additionally, creating a focal point for all displays can attract customers and draw their attention to specific items.
Live up to expectations
Another design tip is to place the pharmacy station at the back of the store. Customers expect it to be in the back, and this allows them to pass both basic essentials and possible impulse items along the way. This can increase the chances of customers making additional purchases.
Interactive experiences, such as try and test areas, can also be beneficial for independent pharmacies. These areas allow customers to test and sample products before making a purchase. For example, a skincare section could have a small area where customers can try on different creams and lotions.
Offering a clean public bathroom can also be a valuable design element. A study found that 1 in 4 consumers would return to a store knowing they had a clean bathroom available. This simple addition can create a positive impression and encourage customers to return to the store in the future.
In conclusion, pharmacies can increase sales and customer loyalty by designing their stores to enhance the shopping experience. A well-planned design and careful layout can help a new, independent pharmacy stay competitive.
Planning to renovate soon? Our experts can help advise you on how to make the most of your retail footprint. We effectively manage projects from permits to drawings to construction. Contact us if you need assistance creating the perfect floor plan for your pharmacy. We’d be happy to provide our expert assistance and advice.